Refreshing
an identity
REFRESH* STUDIO FOR ARCHITECTURE
Simple, Calm, Uplifting, Invigorating, Replenishing, Considered, Efficient, Smart.
These concepts underpin the creative thinking and decision making of Refresh* and are brought to life in their updated identity.
Architects REFRESH* came to Goldi for a brand refresh—no pun intended.
Using their existing logotype we proposed a name change to REFRESH* Studio for Architecture and worked with Ed and Monika to develop a tagline and messaging to encapsulate the essence one who they are and their architectural style.
We boiled everything down to this internal philosophy R* = ZEN.
Zen is a way of thinking living, its how REFRESH approach their work.
And underpins the tagline MAKE SPACE FOR YOU.
This concept translates to all aspects of their communication through brochures, social media and merchandise.
The service provided by Angela and her team helped us to now have fantastic tools for our marketing process which communicate our essentials very well. The logo has become cleaner, the brand message clearer, and marketing brochures have been freed up of anything unnecessary with a smarter look and strong messaging.
Very quickly our clients now can understand our values and principles which makes it easy to communicate with them effectively.
We see an incredibly positive response in particular to the new brochures. It was amazing to see the professional and structured approach of the Goldi team. They began with an in-depth analysis, which was followed by providing us with options to decide on the direction, and completed by an outstanding result.
It has been a pleasure to deal with Goldi and I can highly recommend them.
Erhard Rathmayr, Architect, Refresh* Studio for Architecture
YOU + US
YOU + US
We’d love to help you create a better brand experience.
Book a 15 minute phone call with Angela to discuss how you can make an impact and build value through design.