Transforming experience with placemaking

FEDERATION UNIVERSITY, BRISBANE CAMPUS

Identity and placemaking graphics were key elements in the design of Federation University’s new campus, spanning three floors of a Brisbane city office building.

The aspirational, contemporary graphics compliment the interior fit-out and express the power of learning to transform lives, acknowledging the metamorphic nature where students emerge changed from their experience.

AWARDS
GOLD 2018 Melbourne Design Awards

We were engaged by the architect to collaborate on the task of creating this sense of place for an interior that presents an innovative learning environment as well as an aspirational future office.

‘Emerge’ was the overarching theme, presented in well placed, evocative graphics, that take the user on a journey. Across three floors the graphics assist wayfinding, through placement and the use of distinct geometric shapes giving an identity to each floor.

From threshold graphics in the lift core, visitors alight into an open space with expansive views grounded by Federation University branded imagery paired with a stylised city skyline. This element doubling as a backdrop for formal photos and gatherings.

Corridors are enlivened with coloured geometric designs, that draw the eye, conceptually representing the growth and release of the transformation process. These corridors act as ‘streets’ referencing a regular university campus and connecting gathering areas to individual learning space destinations.

“We engaged Goldi Design to collaborate with our interior design team to create a suite of visually appealing, inspiring graphic devices to deliver a unique sense of identity for Federation University’s new Brisbane campus. Colourful, imaginative, geometric designs were crafted and strategically positioned by Goldi Design to complement the contemporary interior fitout of the facility. An innovative, vibrant learning environment that portrayed an aspirational future commercial space was delivered. The graphic devices were effectively executed to convey arrival at the facility, intuitive wayfinding around the campus, and connection between floors and destinations. Collaborating with Goldi Design was a productive, creative and harmonious process for our interior design team and client, with a positive design outcome for the project.”

Lawrence Toaldo | Managing Director

Conrad Gargett

“Angela at GOLDI was extremely sensitive to the brief of combining a professional environment where industry partners would feel at home, alongside a space that would feel inspiring to a student body. We worked closely on several iterations of the brief as it progressed, ensuring it combined elements of importance to the University in a modern interpretation. Angela’s eye for detail, professional knowledge and ability to collaborate with her client make her a pleasure to work with.”

Alex Elibank Murray, Director | Campus Director | Fed Uni Brisbane