Brand Strategy

is your brand reaching it's full potential?

Do you know how to connect with your customers? Build trust and loyalty?
Stand out from your competitors and be highly valued?

Introducing Brand Rocket by Goldi

A one-on-one workshop to get your brand on the right trajectory.

You need the ability to tell people who you are, what you do, why it matters. Many people start working on their branding without this foundation.

Brand rocket is a launch pad for uncovering how you can create connection on a deeper level to build trust and loyalty, stand out to make an impact in your market and the world, and build value in your brand that’s measurable and long lasting.

Can your brand take you further, faster?

Gain brand clarity to refresh, grow and shoot your brand ahead of the curve.

Uncover the potential hiding right under your nose. With our workshop you will have the tools you need to plot the right path for you and your brand.

What you will get:

OUR 5 P(OINT) PLAN.

  • Goldi-1

    PURPOSE

    What makes your brand matter, to you, your people and the world? How can you create connection?
  • Goldi-2

    PEOPLE

    Who are your customers. How can you help them? How can you build value?
  • Goldi-3

    POSITIONING

    What makes you unique? How can you differentiate? How can you create impact?
  • Goldi-4

    PERSONALITY

    Who are you? Who are you not? How can your brand be described an experienced in a human way?
  • Goldi-5

    POTENTIAL

    What can you do to refine, evolve, and improve your brand? Get a clear picture of how you will become a stellar brand. Time to take off!

WHAT’S INCLUDED?

  • Discovery Call and Questionnaire
  • Discovery Research specific to you
  • Discovery Debrief: Phonecall or zoom
  • Existing brand audit
  • Brand Rocket Workshop in our Studio or your choice of location (subject to suitability)
  • Brand Rocket Report: purpose, people, personality, positioning + plan

How far you want to go is up to you!

Whether your business is small or supersized, Brand Rocket can provide clarity to help you define your brand and where to take it. We have three packages to suit you and budget and achieve the best outcome for your brand.

Are you building a personal brand or have a small business that’s ready to go to the next level? Simply by understanding your brand, its value and potential, can be the difference between a sustainable business and a great idea. Get the clarity so you stand out for all the right reasons.

Level 1: $2,590

Ready to reach for the stars? You have all the ingredients of an amazing brand, but you just don’t understand how to outshine the competition, and bring your uniqueness to the people that matter.

Level 2: $3,990

Established but tired, complex but confusing? Or are you launching something big? Your brand can be your best asset if you take the time to understand the parts, the potential and how to take on the universe.

Level 3: From $4,990

Not quite ready to go to the moon, but need to make some progress to get you unstuck?

Enrol in our ‘BUILD YOUR OWN BRAND ROCKET’ Workshops. 

3 x 2hr workshops at Gladstone Road Studios in Highgate Hill.

Build your own: $900

WHO IS GOLDI?

We are an award-winning design studio in Brisbane. We thrive on helping client’s find clarity, define their vision and discover opportunities to create impact and connection through design. 

Our end-to-end services range from brand strategy and identity to graphic design and environmental graphics working predominantly with clients across arts and culture, education, and the built environment.

HEAR WHAT OUR CLIENTS HAVE TO SAY…

A BOLD STATEMENT FOR ARTS & CULTURE

“The Civic Centre is a magnificent community space which was lacking in identity in many ways and alongside new management and a new direction, the new logo is the cherry on the top. I particularly love how the colour scheme complements the materials used in the building.

It’s a dynamic modern logo/ brand which currently fits the venue but will also fit the space for years to come as it grows and develops as a community and performing arts venue.

The whole process was very easy – from go to whoa but I particularly enjoyed the brainstorm session/ working group at the start of branding journey.”

CAROLINE SMITH, 
ARTS & CULTURAL MANAGER,
SOMERSET REGIONAL COUNCIL

REFRESHING AN ARCHITECTURAL IDENTITY

“The service provided by Angela and her team helped us to now have fantastic tools for our marketing process which communicate our essentials very well. The logo has become cleaner, the brand message clearer, and marketing brochures have been freed up of anything unnecessary with a smarter look and strong messaging.

It was amazing to see the professional and structured approach of the Goldi team. They began with an in-depth analysis, which was followed by providing us with options to decide on the direction, and completed by an outstanding result. It has been a pleasure to deal with Goldi and I can highly recommend them.”

ERHARD RATHMAYR, ARCHITECT, REFRESH* STUDIO FOR ARCHITECTURE

SURPRISE, INSPIRE, EDUCATE, COLLABORATE.

“The new identity for The Condensery as a whole positions the gallery on a new level. It provides a sophisticated, elegant and extremely attractive visual language that communicates our vision, mission and the ambitions of our programming. It also harks to the history and heritage of our industrial site while meaningfully bringing us into the contemporary world. The logo and its application as a dynamic frame is above and beyond all expectations we had for our new branding, and has successfully accomplished our goals, and more. Angela, Michail and the team listened at every stage of the process. They understood our needs and proposed practical options that would not only meet all our aesthetic needs but enabled us to implement all aspects of the rebrand rollout seamlessly and smoothly. I couldn’t recommend them highly enough.”

RACHEL ARNDT, GALLERY CURATOR, THE CONDENSERY,
SOMERSET REGIONAL ART GALLERY

HIGHLIGHTING A POWERFUL DICHOTOMY

“Working with the Goldi Design team was a positive, engaging, and creative experience. In the brainstorming session I felt comfortable, understood, and able to show up authentically me and to trust the process. It was fun to see how the initial conversation evolved into a design that hit the mark. I don’t think my brief was an easy one because there needed to be an interplay of opposing objectives and characteristics. They did a great job at that and I’m very happy with the result.

This branding will help me to build profile and position as a thought leader and allow me to step out from the shadows.”

KATIE FAIRBROTHER, KALEIDOSCOPE CREATIVE

IGNITING IDEAS WITH A CREATIVE LEARNING WORLD

“My favourite part of the brand implementation with Goldi was the Brand Rocket. I came away incredibly excited and energised, which is a highly beneficial state as a Founder of a start-up. The workshop provided clarifying discussion around what the business looked like now and the future aspirations of the brand. The team at Goldi clarify, collate, and present the brand in a document that I continue to refer to on a regular basis.

The team are fantastic at explaining why. It is one thing to have a colour palette and graphics associated with your brand, but I really appreciated the explanation around why it is better to use a larger or smaller print for an asset. They are always looking at the intention and outcomes Treely is seeking.”

SHERRYN DEETLEFS, FOUNDER TREELY

EMBEDDING SOUL AND STORY IN CERAMICS

“If you start a business and you want a comprehensive pack that identify what your branding is about, this is your stepping stone to have a solid foundation.

With Brand Rocket, Goldi Design was able to help me with the following items:
– Frame what my brand was about so I could target the right people
– Expand & structure my business (Values, perspective & direction)
– Find the right “Bi line” about what we are creating: Unique, Handmade Ceramics Embeded with Soul & Story”

I would highly recommend them!”

CORINNE TRANG, ANICCA CERAMI”CS

JUMP ON THE BRAND ROCKET TODAY.
BOOK A DISCOVERY CALL NOW

Relevant Projects

YOU + US

YOU + US

Book a 15 minute phone call with Angela to discuss how we can work together.

Our Expertise

Goldi specialises in delivering distinctive solutions that differentiate, orientate and activate to connect people to places and brands.
We work in strategy and design at the intersection of branding and the built environment with clients across arts, education, health, construction and professional services.
Our interdisplinary expertise allows us to provide end-to-end services covering from brand strategy and identity to placemaking graphics and wayfinding signage.

STRATEGY

Drive every project with clarity and a plan around the who, what and why.
  • Brand Strategy
  • Brand Positioning
  • Naming Strategy
  • Wayfinding Strategy
  • Placemaking Strategy
  • Interpretive Strategy

IDENTITY

Be unmistakable and consistent in how you look, sound and what you say.
  • Brand Identity (Logo / Look and Feel)
  • Brand Expression
  • Brand Guidelines
  • Place Branding
  • Exhibition Branding
  • Brand Messaging

PRESENCE

Leverage a powerful presence at every touchpoint and interaction.
  • Brand Collateral
  • Marketing & Communication Material
  • Website and social media
  • Signage Design and Documentation
  • Exhibition and Interpretive Display
  • Placemaking Graphics

Sectors

We work with clients across a broad range of sectors to deliver distinctive design solutions.
Brand Strategy
Brand Identity
Graphic Design
Wayfinding Signage
Placemaking Graphics
Exhibition & Interpretive

YOU + US

YOU + US

We’d love to help you create a better brand experience.

Book a 15 minute phone call with Angela to discuss how you can make an impact and build value through design.

WAYFINDING
& SIGNAGE

Creating inspiring and meaningful spaces. We combine creativity and technical expertise to energise spaces and connect with the people that visit and inhabit them.

YOU + US

YOU + US

Book a 15 minute phone call with Angela to discuss how we can work together.