Branding

We specialise in crafting authentic and engaging brands. Our strategic, considered, and contemporary approach takes the guesswork out of connecting with your audience.

Whether it is a new brand, re-brand or an existing brand, our strategic approach uncovers the best way to authentically represent you and your message. We have helped build brands and communication for a wide range of clients including architects, builders, schools and health clubs.

Brand identity includes all elements from logo, look and feel ie. colours, fonts, images, support graphics to expression and tone of voice, and guidelines for implementing your new identity across all touchpoints.

Who are you? What should you look like? How should your image make people feel? How do you communicate your brand value.

Brand Strategy
Before we can start thinking visually we need to understand your who, what and why, to create an authentic and engaging brand, that connects, has impact and is highly valued. Our Brand Rocket process, will help get clarity and is the launch pad for your brand strategy and identity design.
Naming
We can facilitate naming of businesses, sub-brands, products or campaigns. Our process draws on the brand architecture and strategy to define naming territories, brainstorming and compiling of a long list of names. Through a workshop process with the client we define a shortlist of names and conduct preliminary testing for suitability, ownability and performance against established criteria.
Brand Identity
Your brand identity is the face of your business or brand. It represents your values, services, ideas and personality and communicates what you bring to the market. It can generate loyalty from your clients and help instill pride in your employees. Brand identity includes elements like colours, design, logo, name, symbol and tone of voice, but it also involves intangibles such as thinking, feelings and expectations.

Logo and Brand Expression
Starting with a range of big ideas, we will develop moodboards and a range of concepts for the logo and how the brand is expressed through tone of voice and look and feel ie. colours, fonts, images, support graphics, image styles. We demonstrate these ideas on indicative designs for key applications and through a collaborative process we finalise the design and prepare all the brand assets to start implementing.
Brand Guidelines
A Brand Book makes it easy to keep your brand consistent and unmistakable no matter what you are undertaking, or who you are working with. A go-to document detailing your brand elements including strategic levers like purpose, mission, values and vision as well as the expression through logo, messaging, fonts, colours, subgraphics and brand imagery
Brand Implementation
It’s showtime. Your identity will be rolled out across all touch points to deliver consistent branding whenever and wherever your audience interacts. This can include physical, digital or interactive applications.

Not sure where to start?

Gain brand clarity to refresh, grow and shoot your brand ahead of the curve. Introducing BRAND ROCKET by Goldi – a one on one workshop to get you on the right trajectory.